The Bahrain Endurance Team is an innovative concept unparalleled in endurance racing and the vision of His Highness Sheikh Nasser bin Hamad al Khalifa, chairman of the Supreme Council for Youth and Sports and president of the Bahrain Olympic committee. With an all-star stable of athletes including Olympic medalists, world champions, and future stars, the Bahrain Endurance Team will race for key long-distance triathlon titles and promote a culture of health and wellness and endurance sporting excellence across the Gulf region and beyond.
His Highness Sheikh Nasser has been actively involved in promoting endurance sports in the Kingdom of Bahrain and the GCC. The prince has been participating in endurance sport for many years and is an accomplished long-distance triathlete, leading his people by example. Based on this experience, H.H. Shaikh Nasser believes that through triathlon, people can enjoy a better life. He sees the attributes that successful endurance athletes possess -- such as hard work, commitment, a structured life, and healthy living -- as values he wants the people of Bahrain and the region to incorporate into their lives.
The prince started in endurance horse racing and created the world’s best stables and equestrian training program. Now deeply involved in triathlon, he wants to lead by example and take 13 of the world’s best athletes and make them the most successful team in the world and thus become role models and inspiration for every Bahraini. His vision goes beyond triathlon into all aspects of endurance racing and sport.
The MINC Management Group with Chris “Macca” McCormack at the helm in a consulting and operational level with Shaikh Nasser and the royal family of Bahrain is key in steering the Bahrain Endurance vision. MINC consults on sports properties, sports media, and health and wellness and is the only player in the market that has proof of concept and real success. MINC was able to create the most successful triathlon brand almost completely based on online marketing and turn a sports start-up venture in Asia into a multi-million dollar mecca for sport in the region.